I’m Your CERTIFIED ADVISOR & Founding Fixer offering Private Fix This Next Coaching Services For Small Business


I’m Your CERTIFIED ADVISOR & Founding Fixer offering Private Fix This Next Coaching Services For Small Business

Fix This Next Coaching Helps You Get Clear On What To Focus On Next

The book, Fix This Next, is your GUIDE.
The FREE evaluation is your WEAPON.


Sales generate cash – the lifeblood of your business. This is the fundamental building block of every business.


After sales comes profitability. Run a lean business with good margins to make sure you don’t ever have to wonder “where did all the cash go?”.


When your cash and profit is dialed in, it’s time to get your business systems and processes working like clockwork.


In the fourth stage we can start to turn our attention to how our business can help make a greater impact in the world around us.


At the top of the hierarchy, we focus our attention on the legacy and permanence that your business will cultivate.


TAKE THE FIX THIS NEXT EVALUATION and instantly pinpoint what you need to do next for your business. Work with me to achieve your goals faster through my private Fix This Next Coaching packages.

Say “NO” To Overwhelm and Feeling Like You Have to Fix EVERYTHING Now
Get clarity on the one, next, VITAL area of your business to focus on

Actions That Bring The Greatest ROI

Ever feel like you’re spinning your wheels in your business and trying to do “all the things”, then end up never actually getting any traction? That’s what happens when:

Everything is urgent

Everything is a priortiy

When we can’t clearly see what the real priorities are, we end up wasting our time on activities that aren’t actually helping us move the dial.

Sometimes we are trying to solve symptoms but aren’t getting to the root cause and treating the underlying condition that is causing the symptoms.

And this doesn’t actually solve anything. It wastes effort and resources.

It’s time to cut through the noise and use a system that gives you the answers as to exactly what you should focus on next in your business.


What is Fix This Next?

In our digital world, there is no shortage of information. Yes, we can teach ourselves and DIY our way through our business struggles.

But smart entrepreneurs who value their time and who want better results know that there is better way.

The book, Fix This Next, was written by New York Times multi-bestselling author, Mike Michalowicz.

It is based on the idea, that our biggest challenge, is that we often don’t even know what our biggest challenge is. As business owners, we get “busy” in the day to day weeds of our business. We are biased, because we’re so close and emotionally invested that we can’t get a clear answer as to what we should be focusing on to help move the needle closer to achieving our goals.

And the problem many business owners get into, is the entrepreneurial survival trap. We end up here when we have a short-sighted vision of how to fix our problems and we end up fixing the wrong things and in the wrong order.

Our actions, when we’re in the survival trap, often even take us further AWAY from where we actually want to go – and THAT is no bueno.


The Business Has A Hierarchy of Needs

Just like Maslow’s hierarchy of HUMAN needs (physiological, safety, love / belonging, esteem and self-actualization), our businesses also have a hierarchy of needs. The Fix This Next business hierarchy of needs (BHN) are:

  • Sales
  • Profit
  • Order
  • Impact
  • Legacy

Similarly to Maslow’s model, the business needs lower down in the hierarchy must be satisfied before business owners can attend to needs higher up.

At any given point in time, a business may find itself operating at any one level, and may even need to revert back down to a lower level as the business evolves. But no mater what, the base levels will always trump the level above it.



EVERY business absolutely must have an inbound source of income. It’s the creation of CASH – the oxygen and lifeblood of every business.



This level encompasses the creation of STABILITY and assures that the business has longevity. Here’s where many business owners get tripped up. They THINK they have a sales problem (just go out and generate more and more revenue) – when what they REALLY have is a profitability problem. Cash is leaking out of the business faster than it’s coming in. At this stage, we focus on optimizing the business to run more effectively.



Order is the creation and maximization of efficiency through well thought out systems that keep the business running like clockwork, EVEN IF the owner or other key employee were to suddenly be unavailable to fulfil their role themselves. The goal is to create consistency so the business can run on autopilot.



Impact is the need to create TRANSFORMATION through the business. The transformation and lifelong impact on the customers, clients and other stakeholders in the business.



Legacy is the highest level and is a mature need that focuses on the creation of PERMANENCE of the business. This is the level where the business owner transitions from owning the business to becoming the steward and leader of the organization.


And each one of these 5 levels has 5 essential core needs that you need to fulfill. These core needs are universal across all businesses, no matter what industry you operate in.


The Fix This Next assessment takes you through all 25 core needs (five for each level) so you can identify what gaps exist. Then once you know where the gaps are, you identify the most crucial need – the one that has the most impact and supports the higher levels, and you fix that next.

And you systematically keep going through the discovery, assessment and fixing process to continually improving and optimizing your business in the most efficient and effective way possible.

The Fix This Next mentality embodies the core idea of continual improvement (which was my background when I started my career) and that’s why I’m so in love with Mike’s FTN framework.


I decided to take the certification process and qualified to become one of ONLY 20 certified Founding Fixers in the world – trained and certified to deliver this framework to my clients.

Yes, I’m pretty excited about it!

I know this tool has the power to help so many businesses and I can’t wait to be your advisor to take you through this process.


Why Hire a Fix This Next Coach?

You see, if taking available information (such as reading the Fix This Next Book) and applying it perfectly to our situation was that simple, wouldn’t we all just be out there problem free? There are millions of self-help resources to show us exactly WHAT to do to solve our problems. But this information is explicit. We’re missing the  tacit knowledge that only an expert can provide.

I am a “Founding Fixer” and am certified by Mike Michalowicz himself, the author of Fix This Next, in his methodology. I have insider and additional resources at my disposal. I’ll have training that goes above and beyond the content of the book itself.

In addition to my Fix This Next certification, I am also well-versed in small business. I’ve been working with small businesses for over 15 years. I own and run my own successful digital marketing agency and training company (called Funnel Maven HQ). I am also a life-long learner and have done a variety of other courses and certifications including but not limited to:

  • Adult education and teaching certification
  • Train the trainer certification
  • Advanced ISO 9000 quality management certification through the Germany Association of Quality
  • Sales & marketing courses
  • HR and health & safety courses

So if you want to work with an experienced small-business professional, so you can accelerate your results together, let’s chat.

Who Is A Good Fit For Fix This Next Coaching Services?

Who will benefit from Fix This Next Coaching?

  • Entrepreneurs
  • Business Owners
  • Business Leaders
  • Key Employees
  • Managers
  • Agencies
  • Not-For-Profits

The principles in Fix This Next apply to ANY kind of small to medium sized business across any field or industry.

As a Founding Fixer I have been trained in how to apply the methodology to a variety of different kinds of businesses.

You may choose to work with me because of my background and extensive experience in total quality management, logistics and supply chain management, or online based service business.

Book your free assessment today!

Make the VITAL Change That Will Level Up Your Business

Testimonials & Featured Clients

I've been exploring the idea of building a funnel but I wasn't sure where to start. Alison took me through the entire process of creating a funnel and helped me come up with an easy-to-follow plan & failproof strategy. I'm no longer scared of the unknown and can't wait to activate my funnel!

Blair Kaplan, Founder @ The Resiliency Project

Alison is so helpful and extremely talented when servicing the needs of her clients. She is easy to talk to and doesn't hesitate to help you get the results that you need by creating systems and processes so that you can build your brand. Thank you Alison!

Yolanda Yoshi-Dye, CEO @ Fresh Tracks Leadership Development

My business had gotten away from me; I had so many ideas, but I kept running into brick walls, and I was stuck on how to move forward. Alison has the background and the knowledge to help make suggestions on how to cut through the noise. She showed me how to prioritize effectively, how to make progress on my new current focus. I’ve now got control of my ideas again, and they’re all coming out to play! If you have passion and want to let fly with your ideas, I highly recommend getting on an introduction call with Alison. She’ll have you past the overwhelm and into the work before you know it!

Nicole Cherlet, Owner @ Big Mountain Kitchen & Linen

Alison has a strategic brain that you want focused on your business. She asked me questions that I had never thought to ask myself about my business. One workshop with Alison and I'm a big fan!

Jennifer Crego, Owner @ Type B Studio

Alison is scrupulous and professional, with a very clear understanding of funnels and what makes them work I highly recommend her for her strategic thinking as well as her company’s abilities to execute.

Donna Brown, Owner @